Hook Creators

Short-form video built to sell.

Hook Creators is a performance marketing studio. We research, script, produce and publish short-form video on social platforms. Every video follows the same defined process, from the first idea to the tracked sale.

  1. 1Research
  2. 2Script
  3. 3Produce
  4. 4Review
  5. 5Publish
  6. 6Measure

What we do

Content production

Hooks, scripts and finished vertical videos for social platforms such as Facebook and Instagram, produced in house.

Organic distribution

We publish on our own network of pages and manage the conversation that follows: comments, replies and direct messages.

Sales tracking

Each video carries its own tracking ID, so every click and every sale is attributed to the video that produced it.

How we work

Every video goes through the same six steps. The line runs on our own in-house production software, which keeps the steps, the checks and the tracking consistent from one video to the next.

  1. Research

    We study what already works in the market and choose formats with proven demand before a single line is written.

  2. Script

    Hooks and scripts are written in direct-response style, and a person approves each one before production starts.

  3. Produce

    Videos are produced in batches on a standardized pipeline: same specs, same structure, same quality bar.

  4. Review

    A person watches every finished video. Nothing is published without human quality control.

  5. Publish

    Videos are posted by hand, on a schedule, to the page that fits each audience.

  6. Measure

    Results are tracked per video. Winning formats are scaled, the rest are retired, and the data feeds the next round of research.

Who we work with

We promote products for consumer brands and affiliate networks, mainly in the United States market. Our work is paid on performance: we earn a commission on the sales we generate, as reported by each partner’s own platform.